Written 04/16/2026
Written 04/16/2026
The IT beauty destination has officially chosen Belgium as its next home — and Brussels is first in line.
After years of rumors, endless wishlists, and cross-border trips to France and the Netherlands to get our hands on the best brands, Belgium is finally on the Sephora map.
A social media cult favorite, they’re bringing all the hype and the glow-up with them. Think Rare Beauty by Selena Gomez, Makeup by Mario, Fenty Beauty, NARS, Sol de Janeiro, Kosas, Summer Fridays, Drunk Elephant, Gisou, and the Sephora Collection. All the best of beauty and skincare, plus the trendiest brands—all in one place.
The revolution begins this summer with two flagship locations.
The first store opens this June at Docks Bruxsel. A second major location is expected to follow in July 2026 at City2 (Rue Neuve), bringing over 90 curated brands to the heart of Brussels' busiest shopping district.
Whether you're a skincare fanatic or a makeup pro, the arrival of Sephora is going to change the Brussels shopping landscape forever. Get your wishlists ready — June 2026 can't come soon enough!
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