Sustainable beauty products with clean ingredients and zero plastic packaging are becoming more popular every day—which is a win for both our skin and the planet. But among the many options, there's one Belgian brand that's truly hard to miss and even harder not to love.
Written 05/08/2026
Written 05/08/2026
If you've been strolling through Antwerp or Ghent, chances are you've already spotted them—those colourful, eye-catching bars in shop windows that make you stop and think: wait, what is that? That's WONDR.
The Ghent-based brand makes 100% plastic-free, vegan personal care—no sulphates, no parabens, no silicones—all crafted right here in Belgium. And we're clearly not the only ones paying attention: last year, WONDR took home the Newcomer Retail Award at the Mollie Retailer of the Year Awards. They're doing something very right.
I love beauty products that make me and my skin feel good, smell good, and—I admit—look cute. So I'm always on the hunt and happy to test new products. When they're also sustainable and clean, I'm beyond happy. After testing one of the WONDR bars, I was hooked!
1
If you haven't made the switch to solid body bars yet, WONDR makes a pretty convincing case. This was actually my first introduction to the brand, and as I said, I'm very impressed. The Fresh Larch bar lathers beautifully and is super pleasant to use—the little "bumps" give a nice massage. The smell is incredible, and it lasts long. Most importantly (for me), it doesn't dry out my skin like many solid bars do, but instead makes it soft and hydrated. I can't wait to try other scents!
2
This is where WONDR really seems to shine. Their scrub bars have a bit of a cult following, and after reading the reviews on the Orange Grapefruit one, it shot straight to the top of my list. People can't stop raving about how it exfoliates without being harsh, leaves skin feeling ridiculously soft, and that citrus scent? Apparently, an instant mood booster. If you're only going to try one WONDR product, this seems to be the one to start with.
3
I'll be honest—natural deodorant has a bit of a reputation problem. But WONDR's version keeps popping up in recommendations, so it could be worth giving it a try. It comes in solid bar form, which means zero packaging waste, and the formula is designed to actually work without irritating your skin. A small switch that seems surprisingly easy to make.
4
As someone with oily roots and dry ends, I know finding the right shampoo is tough—and switching to a solid bar even tougher. But WONDR's bars come in formulas for different hair types, and one bar replaces up to three plastic bottles while taking up almost no space in your bag. Very convincing. If you have normal hair and you're searching for shine, based on customer reviews, this one might be exactly what you've been scrolling for.
5
Just like in the bathroom routine, I'll end here with the same final step. Honestly, I've never tried body butter in stick form. But based on my soap experience and the customer feedback (which I believe), WONDR's body butter stick melts into your skin on contact, leaving it nourished and silky without any mess. It's concentrated, so a little goes a long way, and the solid stick format means zero waste, zero spills. Perfect for dry winter skin or as a post-shower treat all year round. So yes, this miracle body butter with almond oil is going straight into my cart!
I think so—and I'm well on my way to finding out. Look, I'm not going to pretend I'll never buy a plastic bottle again. But WONDR makes it pretty easy to skip a few. If anything, their products make your daily routine feel a little more intentional and a lot more enjoyable. And the fact that it's all made in Belgium by a team that genuinely cares about what goes into (and around) their products? That's just a bonus.
Explore the full WONDR body care range and pick your first bar.
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Written 05/08/2026
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