Beauty

From Ghent with Love: The Plastic-Free Revolution Your Skin Needs

Sustainable beauty products with clean ingredients and zero plastic packaging are becoming more popular every day—which is a win for both our skin and the planet. But among the many options, there's one Belgian brand that's truly hard to miss and even harder not to love.

If you've been strolling through Antwerp or Ghent, chances are you've already spotted them—those colourful, eye-catching bars in shop windows that make you stop and think: wait, what is that? That's WONDR.

The Ghent-based brand makes 100% plastic-free, vegan personal care—no sulphates, no parabens, no silicones—all crafted right here in Belgium. And we're clearly not the only ones paying attention: last year, WONDR took home the Newcomer Retail Award at the Mollie Retailer of the Year Awards. They're doing something very right.

I love beauty products that make me and my skin feel good, smell good, and—I admit—look cute. So I'm always on the hunt and happy to test new products. When they're also sustainable and clean, I'm beyond happy. After testing one of the WONDR bars, I was hooked!

Louise Neyens

Written 02/16/2026

Louise Neyens

Written 02/16/2026

Body Bars

If you haven't made the switch to solid body bars yet, WONDR makes a pretty convincing case. This was actually our first introduction to the brand, and we were genuinely impressed — the bar lathers beautifully, smells incredible, and lasts longer than you'd expect. Plus, that signature ergonomic shape makes it surprisingly easy and pleasant to use.

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Scrubs

This is where WONDR really seems to shine. Their scrub bars have a bit of a cult following — they exfoliate without being harsh, leave your skin feeling ridiculously soft, and the scents are an experience in themselves. If you're only going to try one WONDR product, this is the one we keep hearing you should start with.

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Deodorant

I'll be honest—natural deodorant has a bit of a reputation problem. But WONDR's version keeps popping up in recommendations, so it could be worth giving it a try. It comes in solid bar form, which means zero packaging waste, and the formula is designed to actually work without irritating your skin. A small switch that seems surprisingly easy to make.

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Shampoo

As someone with oily roots and dry ends, I know finding the right shampoo is tough—and switching to a solid bar even tougher. But WONDR's bars come in formulas for different hair types, and one bar replaces up to three plastic bottles while taking up almost no space in your bag. Very convincing. If you have normal hair and you're searching for shine, based on customer reviews, this one might be exactly what you've been scrolling for.

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Body Butter Stick

Just like in the bathroom routine, I'll end here with the same final step. Honestly, I've never tried body butter in stick form. But based on my soap experience and the customer feedback (which I believe), WONDR's body butter stick melts into your skin on contact, leaving it nourished and silky without any mess. It's concentrated, so a little goes a long way, and the solid stick format means zero waste, zero spills. Perfect for dry winter skin or as a post-shower treat all year round. So yes, this miracle body butter with almond oil is going straight into my cart!

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Worth the switch?

I think so—and I'm well on my way to finding out. Look, I'm not going to pretend I'll never buy a plastic bottle again. But WONDR makes it pretty easy to skip a few. If anything, their products make your daily routine feel a little more intentional and a lot more enjoyable. And the fact that it's all made in Belgium by a team that genuinely cares about what goes into (and around) their products? That's just a bonus.

Explore the full WONDR body care range and pick your first bar.

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Louise Neyens

Written 02/16/2026

Body Bars
Scrubs
Deodorant
Shampoo
Body Butter Stick
Worth the switch?